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US consultancy Phoenix Marketing International (PMI) has appointed industry veteran Bob Ferguson as Executive Vice President, to help continue the expansion of its Qualitative Practice. More
US research agency Phoenix Marketing International (PMI) has appointed financial services sector research veteran Mark Willard as Executive Vice President and Client Advisor in its newly launched Client Advisors team. More
In the US, research agency Phoenix Marketing International (PMI) has acquired financial industry specialist SYNERGISTICS Research Corporation for an undisclosed sum. The business will operate henceforth under the brand name Phoenix SYNERGISTICS. More
Synovate veteran Steve Wolf has joined Phoenix Marketing International as Chief Client and Marketing Officer, with a focus on strategic business development and marketing, as well as creating new qual research products. More
US consultancy Phoenix Marketing International (PMI) has acquired full service agency Sterling Research Group. Terms of the deal were not disclosed. More
In the US, mobile data tools provider SessionM and MR firm Phoenix Marketing International (PMI) have announced a partnership giving access to a 'mobile-first' panel of more than twelve million consumers. More
US research agency Phoenix Marketing International (PMI) has appointed Ina Mier y Terán Sheppard as SVP and Managing Director of Qualitative Research, while Olivia Ester joins as Vice President of Financial Services. More
In the US, Phoenix Marketing International and boutique MR firm Small Business Research Center (SBRC) are to collaborate to develop new solutions, tools and models for the converged media, technology and communications market. More
US research agency Phoenix Marketing International (PMI) has appointed Maritz veteran Dennis Syrkowski as President of its Automotive Division. More
GfK veteran Jim Timony has joined US research agency Phoenix Marketing International (PMI) as Vice President, working in the Converged Technology and Media sector from the firm's Horsham, PA and New York City offices. More
US research agency Phoenix Marketing has introduced the AdPi (Advertising Performance Indicator) Express scorecard, a tool to enable insurance companies to measure the effectiveness of their print and TV ads. More
US-based Phoenix Marketing International (PMI) has appointed veteran researcher Howard Parr as a Group Director in its Phoenix Healthcare team, based in Richmond, Surrey, UK. More
Research firm Phoenix Marketing International has appointed former Hall & Partners exec Delphine Duchateau as a Group Director, based in its UK office in Richmond, Surrey. More
In the US, market research firm Phoenix Marketing International (PMI) has appointed Dr Martin Lautman as a member of its Board of Advisors and as a Consultant. More
In the US, Phoenix Marketing International has launched a suite of research tools to support the analysis needs of five distinct phases of the marketing lifecycle. More
US-based Phoenix Marketing International (PMI) plans to launch a study next January to reach the top 1% of US investors, living in households with a minimum of $5 million of investable assets. More
US-based Phoenix Marketing International has hired pharmaceutical research veteran David Luery as Executive VP and MD of its international healthcare division. More
Outsourcing firm Nipuna Services has pooled resources with Phoenix Marketing International to design a customer intelligence system which will generate both predictive models of customer behaviour and fact-based recommendations. More
Rapidly rising US firm Phoenix Marketing International has appointed Kathleen Lee as Senior Vice President, Business Development and Sales for its Healthcare division, which is based on newly acquired research company JZM. More
US-based Phoenix Marketing International has bought JZM, Inc. (Johnston, Zabor, McManus), a full service healthcare research specialist based in Durham, North Carolina. More
US provider Phoenix Marketing International has appointed Susan Toner as President of its Information and Technology Group. Toner worked at IBM for 25 years in research and executive positions, including VP of Worldwide Primary Research. More
The Asian American Advertising Foundation (3AF) has presented its Research Partner of the Year award to Cultural Access Group and Interviewing Service of America (ISA). The award recognised the companies' work on the Asian American Market Report. More
Juice Market Research, a division of Phoenix Marketing International, has launched a new syndicated study to find out which firms are viewed most favourably among African-American active investors. More
Phoenix Marketing International has followed up its acquisition of African American specialist agency Juice by buying another US ethnic research specialist, Cultural Access Group. Like Juice, CAG becomes a part of the Phoenix Consumer Insights Group, managed by President, Tom Payne. More
Phoenix Marketing International has acquired African American panel specialist Juice Market Research, which offers consumer and social syndicated studies as well as customized research. More
Affluent US households have 'very shallow relationships' with the bank they consider as their primary savings and investment provider, according to a new study by market management firm Phoenix Marketing International. However, few of them at present are going elsewhere for other financial services. More
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