SPA Diversifies with New Appointment

London-based agency SPA is diversifying into the B2B, public and transport/travel sectors with the appointment of Janet Wright as Research Director, responsible for developing new revenue streams and building up a specialist team.

Previously a Senior Director at Lieberman Research Worldwide and before that, Client Group Director at Research International, Wright has more than 20 years' market research experience across a wide range of industries, using both quantitative and qualitative methodologies.

She has specialist knowledge of B2B research, particularly with the logistics and mail industries, as well as an in-depth knowledge of the public sector and transport/travel industries.

Commenting on her appointment, Wright said: 'I am eager to explore how I can use my knowledge, contacts and research experience in conjunction with SPA's expertise and resources, to develop fresh approaches for the research these clients currently undertake.'

SPA was established in 1994 to provide qualitative and quantitative research to the media, telecoms and fmcg/retail sectors.

Web site: www.spa-mr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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