Euro RSCG Adds Digital Expertise to Discovery

Marketing services group Euro RSCG Worldwide has integrated its Baltimore-based Euro RSCG 4D digital unit into its data analytics wing Euro RSCG Discovery, thereby strengthening the latter's behavioral marketing capabilities.

Zain Raj remains CEO of Euro RSCG Discovery in North America and maintains his position as Global Practice Leader, Retail Brands, of Euro RSCG Worldwide. Stephen DeSantis will continue to serve as Managing Director of the Baltimore office.

'In the current economy, now more than ever, clients are seeking agency partners with the analytical skills to build and execute sophisticated behavioral marketing campaigns,' explained Raj. 'The integration of the Baltimore office will give our agency an expanded North American presence and the talent that is key to delivering creative behavioral marketing solutions.'

Last year, Euro RSCG 4D partnered with student and youth marketing data firm American Student List (ASL), to enable the agency to tap into ASL's data on an ad hoc basis.

Web sites: www.eurorscgdiscovery.com and www.eurorscg4d.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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