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New York Launch for Euro RSCG Discovery

Euro RSCG Discovery is launching a New York unit, led by MD Matt Blasco. Services will include forecasting, ROI prototyping, mixed models, digital measurement and engagement strategy. More

Euro RSCG Buys to Extend Behavioral Arm

US-based data and analytics specialist Euro RSCG 4D Discovery has acquired full-service Internet marketing agency Congruent Media, in a bid to expand its digital and behavioral marketing capabilities. Terms were not disclosed. More

CEO Raj Leaves Euro RSCG Discovery

Zain Raj has left Euro RSCG Discovery, the North American CRM, analytics and database marketing arm of Euro RSCG Worldwide, to join marketing services company SolutionSet as President and COO. More

New CEO for Euro RSCG's Data and Analytics Arm

Digital agency Euro RSCG has appointed Clive Maclean as CEO of its data and analytics arm Euro RSCG 4D Discovery, replacing Zain Raj who is taking up a new leadership role with private equity firm Lake Capital. More

Euro RSCG Launches Shopper Insight Arm

Havas-owned ad agency group Euro RSCG has launched a practice to help clients understand shopper behavior, and develop brand messages from the insights gained. More

Firms Combine to Understand Teenagers

Two divisions of marketing services agency Euro RSCG Worldwide have teamed up to launch a tool to help marketers target teen consumers and their families. The two are data analytics and behavioral marketing arm Euro RSCG Discovery and American Student List (ASL). More

Euro RSCG Discovery Hires New MD

Euro RSCG Discovery - the data analytics and behavioral marketing arm of marketing services agency Euro RSCG Worldwide - has appointed industry veteran Jatinder Singh as Managing Director. More

Euro RSCG Adds Digital Expertise to Discovery

Marketing services group Euro RSCG Worldwide has integrated its Baltimore-based Euro RSCG 4D digital unit into its data analytics wing Euro RSCG Discovery, thereby strengthening the latter's behavioral marketing capabilities. More

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