Invoke Offers Qual / Quant Omnibus

In the US, technology-driven market research firm Invoke Solutions has launched a 'fully fused' omnibus, offering a real-time blend of qual and quant approaches, which will enable clients to view results while the survey is still in field.

This allows clients to react to the live data by inserting new questions or editing existing ones.

The new Engage iBus is part of the firm's Engage Family of Research Solutions and offers the option to expose respondents to multi-media stimuli. It can also be used in monadic tests - where respondent evaluate only one stimulus on its own merits, rather than comparing it to other test stimuli - or sequential monadic exposure of ideas or concepts.

Appropriate scenarios might include providing supplemental data to larger research initiatives, product concept testing, brand or product awareness testing, voice-of-the customer initiatives, or qual deep dives and incidence testing.

'The Engage iBus builds on both our technology and our fused approach delivering our clients flexibility, efficiency, and data quality,' stated Peter Mackey EVP of Research and Business Development.

Founded in the US in 1999, Massachusetts-headquartered Invoke Solutions has a London office, and is online at www.invoke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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