MSS Founder Leaves

After over 20 years as managing director of UK agency MSS, company founder Neil McPhee is to sell his shareholding and has accepted a position as Director of Qualitative Research at MORPACE International.

According to McPhee, 'The opportunity of joining MORPACE, at such an exciting time for them, and the chance to contribute to the further growth and development of an already thriving, and major qualitative research provider, has proved irresistible.' He adds, 'It also means that I will be able to devote myself far more than my previous role allowed to qualitative research and project work, and with even greater resources, in the UK, Europe and internationally, the scope for serving client's needs, is also much greater than was previously possible.'

MORPACE International was established in 1997 to meet demand in Europe for high-quality, innovative market research. The parent company is MORPACE International based in Detroit, Michigan, one of the largest privately owned market research organisations in the USA, with sales of approximately USD50 million per annum.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

• All news