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McPhee Goes Beyond the Rational

Neil McPhee, formerly Head of Qualitative Research at Morpace International, has opened a new qualitative consultancy, Nuance Research. Nuance aims to offer cost-effective research in both b2b and b2c markets, and to get beyond 'rational and rationalised questions' to the unconscious roots of consumer choice. More

MORPACE to Close Most UK Operations

The UK business of research agency MORPACE is in trouble with all staff in Britain (bar six) having been made redundant at the end of last week and creditor's letters sent out. More

MSS Founder Leaves

After over 20 years as managing director of UK agency MSS, company founder Neil McPhee is to sell his shareholding and has accepted a position as Director of Qualitative Research at MORPACE International. More

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