July Launch for 2002 Ipsos Survey

Media researcher Ipsos-RSL is set for a summer launch for the new addition to its Europe 2000 family of surveys. The latest study, entitled 'Europe 2002', will be welcomed with a host of events during the month of July.

As in previous years, this year's survey will provide detail on print readership, TV viewing and website usage data across its respondent base. It will also contain extensive marketing data in the form of a single comprehensive database. New this year will be a range of attitudinal and purchase influence data on key marketing and lifestyle areas, covering consumer products, travel, cars and technology. Europe 2003, the planning of which is now underway, will provide even more of this type of qualitative data.

Ipsos points out that, while this year's survey is built on the same core survey data as before, it has substantially increased the sample sizes. The 2002 study draws on some 9,000 respondents, compared to a sample of only 7,300 for Europe 2001. Ipsos believes that this increase will grant current users more potential to analyse and examine their data. The list of survey sponsors has also been increased, with The International Herald Tribune and CNBC both having come on board for the first time.

Hilary Birt, survey director at Ipsos-RSL, commented 'We are delighted that, now in our third year, the Europe 2000 series has become an established currency in international advertising planning. The consistent method, with stable or improving response rates coupled with increased sample sizes, lends the Europe 2000 series technical integrity. At the same time the survey is responding to user demands in the provision of more attitudinal data.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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