Claritas Interactive Revamps Website

Claritas Interactive, the email marketing division of Claritas Europe, has re-launched its consumer-facing website, emailinform.com. Developed in conjunction with High Street names, the site now offers discounts, vouchers and special offers in return for information on consumers' lifestyles and interests.

Sporting a new look and upgraded service, emailinform.com presents users with offers from well-known online and offline retailers, including Debenhams, Heal's, iwantoneofthose.com, HMV and Haburi. In addition, new brands, products and shopping channels are being added regularly to improve visits. User offers are also being tailored in line with the level of detail released by the individuals logging on.

To improve awareness of the site, fortnightly email newsletters are being sent to members, highlighting the offers and discounts available. In time, it is hoped that retailers will be offered the opportunity to sponsor these, accessing precisely-targeted users or taking 'own brand' pages.

Claritas Interactive has also taken the step of employing the latest couponing technology in order to offer online vouchers. These will be redeemable at selected websites, with printable versions redeemable at High Street stores.

Jon Simmonds, web manager at Claritas Interactive, commented 'The re-launch on emailinform.com offers a wealth of opportunities for both consumers and retailers. Individuals will have access to a range of products which are unobtainable elsewhere in addition to being alerted to special offers and discount deals which are of particular interest to them. Retailers will be able to tap into an accurate source of data to enable them to target precisely those customers they are looking to attract. Further developments are planned for the site throughout the year, including a games and travel section - we see this as a constantly evolving site.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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