New Business for SMRB

Simmons Market Research Bureau in the States has recently announced the signing of a comprehensive long-term service agreement with Omnicom Group, Inc. Included in the Omnicom agreement are OMD, the nation's third-largest media specialist company, PHD Network and global agency giants BBDO, DDB and TBWA.

Commenting on the signing, OMD Managing Partner Andrew Green stated, 'We are very pleased to have full access to Simmons' research. Simmons' database of consumer and media behavior and their segmentation expertise will provide Omnicom agencies with valuable insights on the mindsets, attitudes, lifestyles and behavior of our target groups.' Simmons President Chris Wilson added, 'We are delighted to welcome Omnicom to the Simmons client family. Omnicom is well-positioned to leverage the powerful data resources provided under the Simmons agreement. We're now seeing a surge of client interest in our unique ability to create custom segmentation systems enabling users to transcend demographics, geodemographics and psychographics ... and target marketing and media based on behavior. Omnicom is a leader in the use of sophisticated data analysis and applications, and Simmons is proud to be associated with this marquis company.'

Simmons reports include the National Consumer Study of over 20,000 Adults 18+ and the National Kids and Teens Studies, each based on samples of approximately 3,500 individuals. Simmons' National Hispanic Study of over 10,000 Hispanic Adults 18+ is the most widely used Hispanic consumer study of its kind. Each of these reports provides individual and household information on over 7,000 brands and lifestyle statements in more than 460 separate data categories.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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