Follow DRNO on...
In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers' online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. More
In the US, Experian Simmons has completed tests of a 'pioneering' research initiative, which aims to link smartphone behavior with insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. More
In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers. More
In the US, Experian Simmons has appointed Paul Cannon as Senior Account Director, responsible for managing and growing business with the company's clients within advertising agency holding companies. He will report to vice president of Client Business Development Jim Tobolski. More
US consumer researcher Experian Simmons has announced a strategic alliance with syndicated print measurement specialist Affinity LLC, and the launch of a syndicated print planning tool. More
Experian Simmons, the database group's US research subsidiary known for 'The Voice of the American Consumer', has launched a weekly syndicated consumer trends insights service for ad and media clients, DataStream(SM). More
Simmons Research has announced two enhancements to its National Consumer Study (NCS): the extension of its data collection operation from nine months to a continuous 12-month period, and an increased frequency of publication from twice yearly to quarterly. More
In the US, Experian Simmons Research has doubled the amount of data it collects in its SimmonsAUTOMOTIVE Study of consumers who are intending to buy a new or used car. More
US provider Simmons Research has announced the launch of an online group, which will link custom online research with its National Consumer Study (NCS) and other data from parent company Experian. More
In the US Simmons Research, part of Experian, has announced a new National Multi-Media Engagement Study to provide ratings for consumers' 'cognitive, behavioral and emotional involvement' with media. More
Information services giant Experian, which owns MR businesses including Simmons Research and Vente in the US and FootFall Ltd and The Future Foundation in Europe, is likely to be demerged from parent GUS plc under plans unveiled today. More
US agency Simmons Research, part of Experian, has announced the accreditation of its flagship survey, the National Consumer Study (NCS), by the Media Rating Council (MRC). More
US-based Simmons Research, an Experian company, has signed a deal to provide NBC Universal with its behaviour targeting system, TV BehaviorGraphics. The system merges the Nielsen National Television Index (NTI) with Simmons' National Consumer Survey (NCS) to identify prospective customers for certain products based on TV viewing habits. More
A new study by Simmons Market Research shows that Chinese Americans are more likely than other groups to buy medicines, and less likely to use alternative treatments. Meanwhile, as pharma companies adopt voluntary guidelines for prescription drug ads, a new study analyses the most effective TV ads for prescription drugs. More
US agency Simmons is to apply parent company Experian's 'TrueTouch' classification system to the results of its Spring 2005 National Consumer Study. The tool is designed to provide a clear picture of the best audience, message, channel and timing for marketing campaigns. More
The latest Simmons National Consumer Study is the first to include findings on consumer attitudes to product placement. They reveal that around half of US consumers are happy to see branded products on TV and in movies – but fewer than a quarter remember the brands in their favourite show. More
US-based agency Simmons has integrated two of its consumer targeting products in a bid to help advertisers reach local customers. The combination of Simmons Consumer Opportunity Rating (SCOR) and SimmonsLOCAL offers a product that rates consumers based on location and behaviour as well as demographics. More
Two US providers of behavioral analysis systems have each announced six new categories for their media clients. 24/7 Real Media has broadened its OnTarget offering, which helps online advertisers target surfers more precisely, while Simmons has updated its TV BehaviorGraphics clusters. More
Simmons has launched a twice-yearly survey of the attitudes and behaviour of the gay, lesbian, bisexual, and transgender (GLBT) population in the United States. The first results will be published on September 30th. More
Simmons Market Research Bureau and online agency OTX have joined forces to create a new way of classifying movie-goers' behaviour and attitudes. The tool should help to identify the prospects for new movies as well as predicting consumer behaviour based on movie-viewing habits. More
US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services. More
US agency Simmons has announced the release of Hispanic Cohorts(TM), which it claims is the first Hispanic household-based segmentation system. Hispanic consumers are the fastest growing ethnic group in the US, with over 10 million households today. More
GroupM, a division of WPP Group USA, has announced an expansion of its multi-year agreement with Simmons Research, recently purchased by Experian. The agreement now includes two of the world's largest media agencies: MindShare and Mediaedge:cia, who will access the Simmons National and Hispanic Consumer Survey as well as its Teens and Kids studies. More
Information solutions company Experian has acquired high profile US consumer behaviour specialist Simmons Research, which runs the National Consumer Study. More
US consumer trackers Simmons Market Research Bureau have announced the appointment of Ken Wollenberg as Executive Vice President and General Manager of the rapidly expanding Simmons Integrated Marketing Solutions (SIMS) unit. Wollenberg will report to Simmons President and COO Chris Wilson. More
MapPoint 2004, the newest version of Microsoft Corp's business mapping and location-based data visualization software, will include US consumer profile data from Simmons Market Research Bureau, enabling users to view data down to the level of products and zip codes. More
Simmons Market Research Bureau in the US has recently introduced Simmons Behaviorgraphics a proprietary data integration technique that links data from the Simmons National Consumer Study with Nielsen Media Research's National People Meter database using segments based on similarity of viewing behaviours in the two databases. More
Simmons Market Research Bureau in the States has recently announced the signing of a comprehensive long-term service agreement with Omnicom Group, Inc. Included in the Omnicom agreement are OMD, the nation's third-largest media specialist company, PHD Network and global agency giants BBDO, DDB and TBWA. More
MarketResearch.com and Simmons Market Research Bureau in the USA are partnering to co-publish market research studies covering a variety of key consumer sectors. Both companies will sell and market the co-branded reports. This is the first time Simmons, a leading provider of multi-media marketing information, has joined in such a publishing venture. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
