New Appointments at Ipsos

Ipsos has announced two key senior appointments. Dr Randall Emond has joined the company as CEO of the Ipsos Forecasting, Modeling and Consulting global division, which includes the Ipsos-Novaction and Ipsos-Vantis modeling and forecasting practices. In addition, Alain Péron has been named as Managing Director (France) of the company's quality and customer satisfaction division, Ipsos Loyalty.

Dr. Emond comes to Ipsos after five years based in the Netherlands with Philips Consumer Electronics where he was Senior Vice President and Worldwide Director of Consumer and Market Intelligence and also a senior member of the Chief Marketing Office. Previously, Randy was a Partner in the Marketing Group of Mercer Management Consulting in New York and spent time in senior roles with advertising agencies such as BBDO and Foote Cone Belding.

Speaking on the appointment, co chairman Didier Truchot said, 'Randy will manage all Ipsos activities in the field of modeling and forecasting research, offered by Ipsos-Novaction and Ipsos-Vantis but also by all the teams across the group who are currently working on theses high added value issues. Unified under Randy's management, the Ipsos Forecasting, Modeling and Consulting global division, will deliver to our clients consulting and model-based research - market simulation, positioning and forecasting models - in order to help them identify, select, grow, validate and manage winning ideas and brands. His areas of expertise are corporate and brand positioning, communications strategy, new product development and evaluation, consumer behavior, marketing modeling, and measuring the impact of the marketing mix, exactly the kind of hands-on experience our clients expect from a global consultancy like ours'.

Alain Péron joined Taylor Nelson Sofres in 1999 where he started the activities of Sofres Interactive and implemented a global platform for the group's online research capabilities. In 2000, he was appointed President of TNS Interactive Worldwide (New York). He takes up his position effective immediately. Part of his job will also include coordinating the technological aspects related to the use of the Internet for research purposes.

Pierre Giacometti, co-Managing Director of Ipsos France, commented: "Alain Péron's appointment will accelerate our growth in the CSM-CRM sector in France where Ipsos is already a leader. It will also strengthen our capacity to face the technological challenges ahead of us'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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