Media intelligence specialist Aggregate Knowledge (AK) has appointed Sarah Ripmaster as Senior Vice President, Senior Accounts, to help drive the company’s sales strategy.

San Mateo-based AK offers a patent-pending solution which combines campaign analytics with audience data mining to help advertisers identify and target their highest value customers. The firm recently raised around $11.4m in new funds, less than a month after acquiring customer behavior analytics specialist Quantivo.

Ripmaster (pictured) joins with more than fifteen years’ sales sector experience. Most recently, she served as SVP of Sales at digital ad firm PointRoll, prior to which, she held various sales and marketing management positions at Johnson and Johnson division Ortho-McNeil Neurologics, retail firm CitySpree.com, and Galyan’s Trading Company.

AK President Rob Gatto, who also recently joined from PointRoll, comments: ‘Sarah’s experience in our space, coupled with her ability to execute, is a huge coup for us in bringing top talent into the company. We’re excited to have a person of her caliber on the team and are thrilled that she turned down a large number of opportunities to work at AK.’

Web site: www.aggregateknowledge.com .

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