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Nielsen

March 6 2014


Greg Daniel, Laura Nelson and Marcy ShinderNielsen has named Greg Daniel Chief Digital Marketing Officer; Laura Nelson Chief Communications Officer; Saul Rosenberg Chief Content Officer; and Marcy Shinder Chief Marketing Officer.

Daniel takes up his new role with more than fifteen years' digital experience at Nielsen and across varied business units at American Express. In his new position, he will be responsible for developing and implementing marketing and communication strategies across digital channels globally, including web, mobile and social media.

Nelson previously spent twelve years at Viacom, and managed the corporate communications functions at Oxygen, VH1 and Current TV. At Nielsen, she will oversee internal and external communications, client communications, executive communications, and issues management.

Rosenberg, a former consultant at McKinsey & Company, is tasked with developing and driving Nielsen's global thought leadership strategy and execution, while creating content that enhances Nielsen's 'value proposition' to internal and external stakeholders.

Marketing professional Shinder previously spent more than eighteen years at American Express in senior positions. At Nielsen, she will develop and lead the overall global marketing strategy and oversee the firm's brand evolution, commercial go-to-market strategies, partnerships, and channel execution, including events, advertising and creative services.

Katie Burke, EVP Marketing and Communications, comments: 'Greg, Laura, Saul and Marcy each have incredible records of results at Nielsen and beyond, and I couldn't be more pleased about their expanded leadership roles. As we continue to build out a world class marketing and communications operation, this team will partner closely with our colleagues around the world to share the Nielsen story.'

Web site: www.nielsen.com .