Cambiar, the management consultancy dedicated to the MR and analytics industry, has appointed Sherri Neuwirth as an Associate in its Strategic Consulting Practice.

Founded in 2004 by US researchers Simon Chadwick and Jay Wilson, Cambiar specializes in helping market research companies manage change via a number of distinct practices: HR, sales performance, research transformation and marketing. It also offers a range of training programs.

Neuwirth (pictured) previously held senior positions at Elrick & Lavidge (an Equifax company), CMI Research and M/A/R/C Research, and was a Partner at consulting company Transition Strategies Corporation, where she worked in the Mergers and Acquisitions practice. More recently, she ran her own consulting practice, Neuwirth Consulting; providing strategic consulting to research companies. Neuwirth is also Chair of the Curriculum Committee for Marketing Research Institute International (MRII) which offers online market research education and certification in coordination with University of Georgia.

In her new role, she will provide strategic assistance to research companies, corporate insights functions as well as guiding merger and acquisition assignments. She will also contribute to Cambiar’s training programs.

Chadwick comments: ‘Sherri deservedly has a stellar reputation in the industry. All of us at Cambiar are looking forward tremendously to working with her and know that she will bring significant benefits to our clients.’

Web site: www.consultcambiar.com .

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