Social media analytics specialist Searchmetrics has promoted Patric Liebold to the role of Vice President, EMEA, with responsibility for all strategic and operational issues across the region, with a specific focus on Germany, Britain and France.

Searchmetrics has offices in Berlin, San Mateo, New York, London and Paris, and offers search and content performance services. Its historical database spans seven years and contains more than 250 billion pieces of information such as keyword rankings, search terms, social media links and backlinks. This database also includes global mobile and local data covering organic and paid search, as well as social media.

Liebold (pictured) joined the firm in 2013, and was previously its Director of Sales & Customer Service DACH/BeNeLux. Earlier, he worked at salesforce.com, Twelve SaaS GmbH, and Vaices GmbH. In his new role, all sales/customer service management teams and professional services will report directly to him.

CEO Volker Smid comments: ‘In his work, Patric has shown an outstanding understanding of our customer groups and developed an enhanced service model that has helped us further improve our customer support. With his comprehensive experience in customer management, he is an excellent choice for the new position.’

Web site: www.searchmetrics.com .

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