In the US, online panel and technology company Branded Research has appointed Matt Fratturelli as Executive Vice President, Global Sales and Strategy.

Branded Research offers social media sample and quantitative research solutions, with a proprietary panel management platform MintVine used to reach specified target audiences. Earlier this year, the firm expanded into full service research with the opening of an insights department, led by former Nielsen exec Kristen Miles.

Fratturelli joins from customer engagement platform SessionM, where he initially worked as Head of Mobile Research & Insights, and latterly served as VP/GM, Audience Business. Prior to this, he worked for research technology company uSamp/Instantly as VP, Business Development; online community and survey tech provider Toluna as AVP, Client Development; and he was Senior Director, Client Development at Greenfield Online (acquired by Toluna).

In his new role, Fratturelli is responsible for the firm’s global sales organization, partnership expansion, and mobile strategy.

Web site: www.brandedresearchinc.com .

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