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Market Research Institute International

January 10 2018

Jeffrey HenningIn the US, the Board of the non-profit Market Research Institute International (MRII) has elected Researchscape founder Jeffrey Henning as President for 2018, succeeding Jon Last, founder and President of Sports and Leisure Research Group.

Founded in 1996 by a consortium of industry leaders, MRII offers online market research courses which are authored and continually updated by industry subject matter experts. Through a partnership with the University of Georgia, MRII offers The Principles of Market Research, The Principles of Mobile Market Research and The Principles of Pharmaceutical Market Research. Henning (pictured) becomes President after more than five years running DIY survey specialist Researchscape, prior to which, he served as Chief Strategy officer at research software and EFM provider Vovici. Earlier, he co-founded survey software firm Perseus, which was sold to Austin Ventures in 2006.

The MRII Board has also elected Dan Coates, President and co-founder of Ypulse, as President-Elect and Michael Mermelstein, EVP of Nichols Research, as Treasurer, and three new members: Guido Lara, founder and President of LEXIA Global; Karen Scherbaum, Group VP, Consumer Insights, Macy’s; and David Scowcroft, SVP Ipsos Healthcare. They replace retiring Board members Susan Frede, independent consultant; Raul Lopez, VP Research, New American Dimensions; and Paul Snyderman, independent consultant.

Henning comments: ‘The MRII has a 22-year track record of providing research professionals with a firm foundation in market-research principles. Knowledge of these principles is key to integrating new methods into our work. I've long been passionate about evangelizing research best practices, and I'm honored to have this opportunity to serve the MRII and the global research industry.’

Web site: www.mrii.org .