In London, automated consumer insights platform Zappi has appointed Tristan Findlay as Vice President of Partnerships.

Zappi (previously known as ZappiStore) works in partnership with research agencies and offers off-the-shelf research products targeted at solving business issues ranging from new product development to pack testing, concept testing and social media monitoring. Findlay (pictured) joins after a decade at Nielsen, where he initially worked as an Analyst and then an Account Manager for the firm's proprietary financial forecasting platform BASES, and later, as a Director of the Nielsen Innovation Practice.

Babita Earle, Zappi's EVP for Strategic Partnerships, comments: 'We are extremely proud of our current portfolio of Partners; making their high-quality research IP available at prices and speeds never experienced before is a core part of our business model. Tristan's appointment reaffirms our passion for cultivating meaningful and profitable partnerships.'

Web site: www.zappistore.com .

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