New York-based customer lifecycle marketing company Zeta Global has appointed Candice Chafey as Chief People Officer, leading its Human Resources team and culture initiatives, and driving the company's employee experience strategy.

Zeta combines a proprietary consumer data set comprising several billion identities with artificial intelligence to uncover consumer intent, personalize experiences and drive business growth. The company's real-time analytics and insights solution Opportunity Explorer is designed to help marketers identify, segment and act on business growth opportunities arising post-Covid.

Chafey (pictured) joins with more than twenty years' experience in senior HR roles. Most recently, she worked at analytics company Sisense as Global VP, Head of People. Before this she spent more than twelve years at asset management firm Bridgewater Associates, in roles including Chief People Officer, Technology, and latterly Chief Administrative Officer, Talent Management, partnering with the CEO and CTO to create the company's first talent function. Earlier, she worked for financial services firm Lehman Brothers as VP, HR Business Partner, Finance, Risk and Compliance.

In her new role, reporting to Steven Gerber, President & COO, Chafey will be responsible for Zeta's global people strategy including talent acquisition, professional development, and the company's philanthropic initiative, ZetaCares. She will also partner with Juliet Schuler, Chief Diversity and Inclusion Officer, on DEIB initiatives. David Steinberg, co-founder, Chairman and CEO, comments: 'Candice is the perfect person to take our talent development and culture to the next level as we seek to attract and elevate the best people to help our global customers accelerate growth in a challenging environment'.

Web site: www.zetaglobal.com .

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