Youth and family researcher Smarty Pants has appointed Brian Cash as Research Manager, based in San Diego.
The company, which has headquarters in Johnson City, TN and offices in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research. Cash (pictured) joins with ten years' quant research experience. Most recently he served as Senior Research Manager at Material+, leading primary research across tech and gaming clients. Prior to this, he was a Senior Analyst at TrendSource.
In his new role, Cash will support the company's gaming, entertainment and tech clients. Senior Director
Josie Johnson comments: 'Brian's curious spirit combined with his extensive toolkit of quantitative methodologies is a major asset to us and, more importantly, our clients. He brings data to life through rich storytelling, and his personal passions for key industries are of tremendous benefit to our client partners'.
Web site:
www.asksmartypants.com .