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Behavioural Ad Targeting

Behavioural Ad Targeting
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

IPO Rumours for Big Data Firm Palantir
19/10/18
Controversial big data firm Palantir Technologies Inc. is reportedly discussing a possible IPO as soon as next year, valuing the company at up to $41 billion. More.
Indian R&D Centre for Purchase Intell Firm Cardlytics
19/10/18
Purchase intelligence firm Cardlytics is to open its first Asian office, in Visakhapatnam, India, and says it will hire around 80 full-time employees by the end of 2020, allowing for 'research and development around the clock'. More.
Codewise Promotes for New CEO, Founder Takes Chair
18/10/18
AI-powered ad measurement and management specialist Codewise has promoted Dr. John Malatesta to CEO, replacing founding CEO Robert Gryn who moves to the Chairman's role. More.




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What's Included?
 
By monitoring and analysing web usersí online habits itís possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and Ďtrackingí people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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