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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
12/8/26
Comscore has reported second quarter revenue down 11.4% to $79.2 million, and adjusted EBITDA down a whopping 85% to $1.3 million (from $8.9 million in Q2 2025). Around a third of the revenue loss (only) is the result of divesting the Movies business during the period. More.
Consumer Intelligence company NIQ has reported revenue up 8.0% to $1.124 billion in the second quarter, equivalent to organic constant currency (OCC) growth of 5.8%; and adjusted EBITDA up 21.9% to $261.9 million. More.
Australian industry bodies, the Australian Data and Insights Association (ADIA) and The Research Society (TRS) are proposing to merge, creating a single association for the country's research, data and insights industry from 1st July next year. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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