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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
17/4/26
Media intelligence provider Samba TV has appointed former Comscore SVP Kelly Barrett as Senior Vice President of Product Management, with a remit to build the firm's product management and design leadership through multiple hires, as well as recruiting for data science and engineering. More.
In San Francisco, marketing and personalization platform Hightouch has launched Ad Studio, a suite promising to help marketers create 'high-quality, on-brand ads at scale.' It also provides performance and competitor insights. More.
Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has announced partnerships with LiveRamp and Environics Analytics, aiding its expansion into the Canadian and other markets; adding to recent product launches and strong revenue growth. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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