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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
7/10/26
Experience management firm Qualtrics has appointed Mike Potter as CTO, leading platform architecture and engineering. More.
Zeta Global has agreed to acquire Amsterdam-based Digital Audience, a data infrastructure company focused on identity and activation. Zeta says the buy will help clients drive action based on its customer intelligence, enabling 'more connected and measurable engagement.' More.
Madrid-based marketing agency SAMY is acquiring US firm Get Engaged - both are focused on social media / influencer and creator marketing, and SAMY says the deal will create 'one of the largest' independent agencies in the sector worldwide. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
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by Nick Stringer
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WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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