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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
23/9/26
Comscore has announced an integration with predictive analytics platform datafuelX, allowing ad buyers to transact using its currency, within the systems they already use, for linear buying on both advanced audiences and traditional age-and-gender demographics. More.
Omnichannel marketing platform Attentive has added new capabilities to its agentic AI marketing solutions, in the form of 'Lifecycle Intelligence.' The new tool promises to help marketers understand customer behavior, value and product interests throughout their journey. More.
Media research veteran Bill Harvey has died after a short illness, aged 84. His work over 60 years helped to shape the measurement and understanding of TV and OOH audiences. More.
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