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Behavioural Ad Targeting

Behavioural Ad Targeting
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

Dentsu Aegis Buys Oxyma for Merkle Expansion
23/11/17
Marcoms giant Dentsu Aegis Network has agreed to buy Netherlands and Dubai-based performance marketing agency Oxyma Group, which will subsequently be integrated into its Merkle subsidiary. Terms of the deal have not been disclosed. More.
New CEO for Gravity4 as Chahal Confirms Charity Focus
23/11/17
In the US, big data ad targeting firm Gravity4 has promoted Kamal Kaur to the role of Chief Executive and Chair, replacing Gurbaksh Chahal, who will now focus 100% of his time on philanthropic goals set through his not-for-profit Chahal Foundation. More.
Médiamétrie Launches French Social Media TV Ratings
22/11/17
French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country. More.




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What's Included?
 
By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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