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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
12/5/26
Creditors are set to take control of global customer experience firm Medallia, after its owner Thoma Bravo chose not to continue investing to service its debt, and a group of lenders led by Blackstone drew a line under further debt relief. More.
Marcoms group Dentsu is to merge its Merkle consulting and digital marketing division into its broader Australia and New Zealand operations. Merkle will sell its Salesforce practice in the region to a US-based holding company, Enduring Ventures, which will operate it as a new, standalone business. More.
Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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ALL SUPPLIERS
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TRA -
WebTrends
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