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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
23/1/26
B2B data firm Bombora has partnered with Proximic by Comscore to add its proprietary B2B data into the latter's Predictive Audiences, providing advertisers with access to 300 new contextual audiences. More.
In the US, consulting and marketing firm Marketbridge has appointed Mike Swartz as Chief Growth Officer and Ellie Ahmadi as SVP of Global Corporate Marketing. More.
In the US customer and employee experience specialist Medallia has partnered with AI-native CX company Ada, aiming to 'further close the gap between understanding customer needs and acting on them.' More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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