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Behavioural Ad Targeting

Behavioural Ad Targeting
Part of: MRT - Trends - Technologies - Techniques

 
 
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

NBCUniversal Strengthens Measurement Solutions Team
23/2/18
In New York, media giant NBCUniversal has hired Pankaj Kumar as SVP Measurement and Innovation, to create partnerships for its proprietary measurement solutions and give ad clients more tools analysing the reach and impact of their campaigns. More.
Cannabis Programmatic Launches Analysis Service
23/2/18
In the US, ad technology agency Cannabis Programmatic has launched a service which collects and analyses consumer data from web site visits and interaction with digital campaigns. More.
Tru Optik Expands Senior Team
23/2/18
In the US, TV audience measurement firm Tru Optik has appointed former IAB director Val Dietl Baronas as Senior Vice President of Client and Partner Development. More.




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What's Included?
 
By monitoring and analysing web usersí online habits itís possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and Ďtrackingí people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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