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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
4/1/26
Audience measurement company VideoAmp says CEO Peter Liguori is stepping down from the role today, after just six months, to be replaced by Tony Fagan, most recently company President and earlier its CTO. More.
Professional association the Market Research Society of India (MRSI) has released its annual industry sizing report, suggesting that revenue for the sector rose some 10.9% last year, to around $US 3.5bn. Growth is expected to remain around 10% for 2026, despite global economic headwinds and geopolitical uncertainties. More.
Comscore has completed a share exchange with its three largest stockholders, recapitalizing the company, and has announced the resignation of four Board members - Nana Banerjee, Itzhak Fisher, Leslie Gillin and Marty Patterson. Investor representative Bob Davenport joins the Board. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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Market Research Analyst Sydney
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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