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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
9/1/26
Walmart Connect Mexico is rolling out what it says is the world's largest In-Store Audience Intelligence system, using thousands of AI sensors across hundreds of 'Supercenter' stores. The company is working with real-time retail media audience detection, segmentation and activation specialist Advertima. More.
Washington, D.C.-based educational insights and solutions company EAB has acquired a British company, Hybrid, specialising in digital marketing for higher education. The combination promises colleges and universities the ability to connect with 'more students, on more channels and in more markets.' More.
Consumer data giant Experian has announced that its Chairman Mike Rogers will step down in July. He leaves the firm's Board after nine years, seven of them in the Chair. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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