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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
13/11/25
In the US, B2B revenue intelligence platform 6sense has launched RevvyAI, an 'intelligent command center' for client interaction with data and insights for GTM, described as 'the most significant update in the company's history.' More.
Data collaboration platform InfoSum, recently acquired by WPP, is rolling out a new product called Beacons, intended to help companies maximize the value of their data. More.
In San Francisco, data collaboration platform LiveRamp has reported total quarterly revenue up 8% to $200 million, and non-GAAP operating income up 10% to $45 million. More.
View all related news items |
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
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A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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