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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
10/4/26
Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform. More.
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More.
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
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WebTrends Inc
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A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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