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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
22/12/25
That's It for 2025 from DRNO - the news flow is slowing and we're going to take our usual Christmas and New Year break, and return on 5th January as many others seem to be doing. For those who do Christmas: Have a great one! To all of you regardless, thanks for reading this year. More.
Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's data into Nielsen's advanced campaign measurement and outcome solutions. More.
In New York, Finny, an AI-powered prospecting and marketing platform for financial advisors, has announced the raising of $17 million in Series A funding. The funds will be used to expand engineering and product teams, accelerate product development and strengthen go-to-market activities. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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Market Research Analyst Sydney
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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ALL SUPPLIERS
Audience Science -
ClearSight Interactive -
eXelate -
Harris Interactive -
Nielsen -
Phorm -
Rentrak -
TRA -
WebTrends
Please email if there are any relevant agencies you don't see listed here. |
