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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
12/12/25
Visual search and discovery platform Pinterest has agreed to acquire CTV performance ad platform tvScientific, and will combine its 'intent-rich' audience signals with the acquired company's CTV engine, allowing marketers to measure how TV lifts the results of their performance ad campaigns. More.
Nielsen has announced it is extending its partnership with independent media agency Horizon, to expand advanced audience and ID matching capabilities within blu, Horizon's proprietary AI-driven marketing platform. More.
Retail data giant Circana has promoted Ian Hamilton to President of General Merchandise, expanding his current role and effective immediately. Former President of General Merchandise Joanne Sackett, who joined The NPD Group in 2005, will leave at the end of the month to pursue new opportunities. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
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WebTrends Inc
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A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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