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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
31/3/26
NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. More.
London-based ad tech and audience intelligence company MiQ is to acquire the Latin America business of digital advertising provider Adsmovil, creating what it says is the region's largest independent programmatic solution for brands and agencies. More.
Commerce intelligence and ad targeting platform Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses and growth-stage commerce brands. The firm has also appointed former Google Head of Shopping Courtney MacConnell as VP of Commercialization. More.
View all related news items |
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
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Managing Director, Connect Insight
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by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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