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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
8/9/26
Copenhagen-based cross-media measurement company AudienceProject has appointed Donia Baddou as Vice President of Partnerships, leading both partnerships strategy and strategic relationships with global platforms. More.
Yahoo DSP has launched its In-Flight Outcomes (IFO) service in Europe, promising users the ability to optimize programmatic campaigns in real time, by connecting media to real-world business outcomes including purchasing. More.
TV and video market intelligence provider Glance has announced a partnership with Mexico's ad currency body ACAM, promising the former's clients a complete picture of TV viewing behaviour in Mexico. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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