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Mobile Surveys and Monitoring

Nick Coates Joy Liuzzo David Smith Ed Kershaw Bryan Urbick Stephen King Sponsored by:
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Co-creation - what's included?

A market strategy that aims to generate value for both firms and customers by involving both in the generation of new ideas. It differs from the traditional polarized active company - passive consumer market construct of the past. It can be done online via communities or as super focus groups, or as home visits. When done off-line it is, like focus groups, dependent on the quality of the recruitment.
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