The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's annual state of the industry report. Overall US revenue grew 7.6% to around $82.9bn, but behind this lies a rapid transformation from traditional research to research tech and digital solutions. More.
Ad testing and marketing decision-making platform System1 Group has announced results for its full year ending March 31st, with total revenue up 25% to £37.4m, and adjusted EBITDA up 50% to £6.6m. A trading update for the subsequent quarter was also released, with flatter figures. More.
Ipsos has launched Collective Innovation, an AI-enabled program promising to help business, marketing and insight leaders discover the most promising innovation growth opportunities, based on understanding of consumer needs. More.
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. 
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. 
