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|  RECENT NEWS ITEMS | | | |
Online Panels
7/5/24
Ipsos has appointed Mary Ann Packo as its CEO in North America, a position she held for Millward Brown and Kantar between 2002 and 2020. More.
Asia-focused online MR specialist GMO Research Inc. has officially rebranded as GMO Research & AI, Inc., reflecting what it says is its mission 'to lead the way in adopting AI technologies to enhance efficiency, create new value, and drive productivity across industries'. More.
Marcoms group Stagwell has announced revenue of $670m for the first quarter of 2024, up 8% on a reported basis. Adjusted EBITDA was up 25% to $90m. More.
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Online Panels - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.  The ARF's Online Research Quality Council The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.  ESOMARESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research worldwide. They publish guidelines for buyers of online panel called “26 questions to help research buyers of online sample” Web site: www.esomar.org |
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