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	Social Media Monitoring Yahoo! Unveils Targeting Solution - 18/5/12 Yahoo! has announced the release of online ad solution Genome, which combines its own data and that of its interclick subsidiary with advertisers� own stats for a �next generation� audience targeting solution. >> More LivePerson Buy Brings in Analytics Talent and Tech - 18/5/12 Real-time online solutions firm LivePerson, Inc. has agreed to acquire technology and intellectual property assets of Israel-based start-up, Amadesa, Ltd. in an all cash transaction scheduled to close later in the second quarter. >> More Twitter Joins Push for �Do Not Track� - 18/5/12 Twitter has announced its support for the US FTC�s Do Not Track initiative, which restricts how third parties collect and store data about browsing behavior. >> More View all related news items

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.

WOMMA - The Word of Mouth Marketing Association

WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.

The site carries a selection of useful downloads such as a metrics best practice guidebook

The ARF's Online Research Quality Council

The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research.

The site has a detailed Knowledge Sharing section to Build Online Research Quality.