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|  RECENT NEWS ITEMS | | |  Social Media Monitoring 
7/7/25
European commercial radio broadcaster Bauer Media Audio has appointed Paul Eldon as Director of Measurement, overseeing audience analytics and performance tracking for all the company's broadcast and digital platforms. More.
2/7/25
In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More.
2/7/25
Insights, marketing and innovation group Material has announced a strategic partnership with digital experience platform provider Optimizely. More.
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 | What's Included? | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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