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| RECENT NEWS ITEMS | | | Social Media Monitoring
27/3/24
In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More.
27/3/24
In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More.
27/3/24
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More.
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| What's Included? | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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The Internal Network: making sure that Facebook is not the only game in town
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