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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
9/6/26
Kantar has expanded its LIFT Express solution, which aims to provide a real-time measure of the true impact of a campaign on both short and long-term brand equity growth. The solution is now available directly within The Trade Desk ad management platform for those running campaigns in the USA. More.
UK-based consumer intelligence company Measure Protocol has launched an agentic behavioural intelligence platform called Measure Predict, giving users direct access to more than five years of permissioned zero-party behavioural data from UK and US consumers. More.
Two bills which would have placed significant extra admin burdens on researchers working with respondent incentives have been dropped in Minnesota, while Massachusetts is proceeding with legislation which will ban companies from selling their users' precise location data. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
by Peter Milla - Information Technology and Privacy Consultant
Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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Ipsos MORI
 Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com
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 Join the Dots
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