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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
27/11/25
In New York, data firm Zeta Global has completed the acquisition of the enterprise software business of Marigold, for a total maximum consideration of $325m. The buy enlarges its global footprint and strengthens the Zeta Marketing Platform, including loyalty, omni-channel engagement and personalization tools. More.
In Madrid, GenAI-based data handling platform Anyformat has announced a EUR 3.3 million seed funding round, which it will use to accelerate product development, expand its engineering and product teams, and build a dedicated sales team focused on Spain and the European Union. More.
Genius Sports, which serves as a data, tech and broadcast partner for the global sports, betting and media ecosystem, has announced a partnership with the sports division of Publicis, aiming to 'reshape the future of fan engagement' via its proprietary sports advertising platform FANHub. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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