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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
19/2/26
In New York, ad agency Meet The People (MTP) has launched an AI-enabled platform called MTP Intelligence, bringing marketing disciplines from creative to measurement and analytics into a single integrated technology environment. More.
Swedish company Agaton has emerged from stealth mode with EUR 8.4 million in seed funding, fuelling further development of its AI platform, which analyses customer conversations to identify and action sales opportunities. More.
Decision data and analytics company Similarweb has announced financial results for the fourth quarter and full year 2025. Total revenue was up 13% to $282.6m, but the company reported a GAAP net loss of $32.9m, while adjusted net income fell from 6% of revenue to 3% ($9.1m). More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
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Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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Ipsos MORI
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 Join the Dots
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