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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
7/7/25
European commercial radio broadcaster Bauer Media Audio has appointed Paul Eldon as Director of Measurement, overseeing audience analytics and performance tracking for all the company's broadcast and digital platforms. More.
In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More.
Insights, marketing and innovation group Material has announced a strategic partnership with digital experience platform provider Optimizely. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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