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Social Media Monitoring

Social Media Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Social Media Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Social Media Monitoring

InMoment Sells Majority Stake to Private Equity Firm
20/5/19
Shareholders in US-based customer experience (CX) intelligence platform InMoment have sold a majority stake in the business to private equity firm Madison Dearborn Partners (MDP), with shareholder Peterson Partners retaining minority ownership. Terms of the deal were not disclosed. More.
Ad Targeting Firm TruSignal Acquired by TransUnion
20/5/19
US online ad targeting firm TruSignal has been acquired for an undisclosed sum by consumer credit reporting agency TransUnion. More.
WPP Shortlists Four Kantar Bidders
17/5/19
Reports from several sources suggest that WPP has shortlisted private equity investors Bain Capital, Apollo, Platinum and a fourth undisclosed company to submit bids to buy a majority stake in its insight and analytics arm Kantar. More.




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What's Included?
 
The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
Ipsos MORI
Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com

 
Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com

eDigitalResearch Ltd
eDigital is a leading provider of digital market research, enabling our clients to make critical business decisions using comprehensive consumer insight and informed direction. www.edigitalresearch.com


ALL SUPPLIERS

Attentio - beRelevant - Buzznumbers - Constant Contact - eDigital - ForeSee Results - FreshNetworks - HarrisInteractive - Lotame - MarketTools - McKinsey - Nielsen - NM Incite - NutShell Mail - Omniture - Verve - Virtual Surveys - Visible Technologies - Vision Critical - Zoomerang

Please email if there are any relevant agencies you don't see listed here. A rapidly expanding sector!




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