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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
16/1/19
In London, Kantar Media has appointed former Kantar Consulting exec Mark Inskip as UK and Ireland CEO, replacing Richard Poustie who stepped down from the role in November, to become MD Audience Intelligence UK. More.
Marketing measurement software company DoubleVerify (DV) has acquired Helsinki, Finland-based contextual intelligence and content classification platform Leiki. Terms of the all cash, all stock offer have not been disclosed. More.
In the UK, social media monitoring specialist Bakamo has appointed former Cint director Nicola Peck as Commercial Director. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
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Outage or Outrage
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Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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