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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
15/1/26
Ipsos founder Didier Truchot today informed the Board of Directors of his intention to step down as Chairman, for reasons of ill health, after more than fifty years leading the company. He will be replaced in the Chair by Ms. Laurence Stoclet, but will retain his roles as Director and major shareholder. More.
Cross-platform, contextual media intelligence firm Precise TV has rebranded as Precisify, reflecting expansion beyond its original focus on YouTube, to offer a wider range of solutions across video, mobile gaming and influencer marketing. The London-based firm has also launched an agentic AI initiative, Precisify AI. More.
UK video audience measurement body Barb has announced the winners of its recent contract tenders for 2027-29. NatCen and RSMB will deliver its Establishment Survey and Ipsos its panel top-up recruitment. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
by Peter Milla - Information Technology and Privacy Consultant
Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
Are you listening? by A J Johnson - Vice President, Ipsos Open Thinking Exchange
CURRENT JOBS IN THIS SECTOR
Account Manager - Social - Qual and Quant Sydney
AD / RD - Quant - Media and Brands London
Insight Manager - Creative / Digital London
Head of Qualitative Research - Innovative Insight Consultancy Central London
Associate, Respondent Acquisition Toronto, ON, Canada
Director - Digital / Social Media Insight London
Brand Analyst, Social Media Central London
Community Manager Cincinnati, OH, USA
>> More jobs in this sector>> View all jobs on MrWeb
FEATURED SUPPLIERS | |
Ipsos MORI
 Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com
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 Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com
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eDigitalResearch Ltd
 eDigital is a leading provider of digital market research, enabling our clients to make critical business decisions using comprehensive consumer insight and informed direction. www.edigitalresearch.com
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Zoomerang
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