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Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Web Traffic Monitoring

4INFO Adds Smart TV Data through Inscape Partnership
21/5/19
In the US, mobile ad targeting specialist 4INFO has integrated Inscape's viewing data from more than eleven million smart TVs into its platform, to help marketers match it with other online and off-line data. More.
Criteo Hires Retail Media Leader
21/5/19
In Paris, France, ad targeting and retargeting specialist Criteo has appointed Geoffroy Martin as Executive Vice President and General Manager of Retail Media. More.
InMoment Sells Majority Stake to Private Equity Firm
20/5/19
Shareholders in US-based customer experience (CX) intelligence platform InMoment have sold a majority stake in the business to private equity firm Madison Dearborn Partners (MDP), with shareholder Peterson Partners retaining minority ownership. Terms of the deal were not disclosed. More.




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What's Included?
 
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?
FEATURES


CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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