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Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Web Traffic Monitoring

Data Plus Math Hires Moe for NYC Expansion
17/1/19
Boston, MA-based cross-platform TV and video measurement firm Data Plus Math (D+M) has hired Jason Moe as Vice President of Business Development, with an immediate remit to establish an office in New York. More.
V12 Rolls Out Access to Active Shopper Database
17/1/19
In the US, marketing analytics provider V12 has launched the Home Retail Intender Database, providing access to consumers who are actively shopping for home retail products. More.
Inskip Moves to Head Kantar Media UK and Ireland
16/1/19
In London, Kantar Media has appointed former Kantar Consulting exec Mark Inskip as UK and Ireland CEO, replacing Richard Poustie who stepped down from the role in November, to become MD Audience Intelligence UK. More.




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What's Included?
 
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?
FEATURES


CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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