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Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Web Traffic Monitoring

Amplitude Buys VoC Platform Kraftful
11/7/25
In San Francisco, digital analytics platform Amplitude has announced the acquisition of AI-native customer feedback startup Kraftful, promising clients a 360 degree view of their customers through a combination of quant user behavioral data and qual user feedback. More.
Datasembly Unveils Compass CPG Intelligence Platform
11/7/25
In the USA, real-time product pricing, promotions and assortment data provider Datasembly has launched a new platform called Compass, providing CPG brands and retailers with up-to-the-minute market intelligence. More.
WPP Picks Microsoft's Cindy Rose as New CEO
10/7/25
WPP has chosen its new Chief Executive: Cindy Rose, currently COO, Global Enterprise at Microsoft, will start in the role from September 1st. Mark Read will continue in a supporting role until the end of this year, to smooth the transition, although Rose has served as an NED of WPP since 2019. More.




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What's Included?
 
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?
FEATURES


CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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