MrWeb - The Marketing Research Industry Online

	Web Traffic Monitoring

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	The past year: Major news stories and initiatives.

	Guidelines, standards and associations.

	RECENT NEWS ITEMS
	Web Traffic Monitoring Habari Firms Combine for New Digital Agency - 10/2/12 In South Africa, Adrian Hewlett, the CEO and founder of media and marketing business Habari has combined the group�s below-the-line (BTL), market research, digital, and social media businesses to launch a new integrated ad agency called Machine. >> More Google and KN Launch Screenwise Panel - 10/2/12 Google has partnered with US-based consumer specialist Knowledge Networks to launch a panel of web users, who will opt in and be paid to allow the search giant to track the sites they visit and how they use them. >> More Cornelius Departs in Nielsen Media Shake-Up - 10/2/12 Nielsen Media Australia MD Peter Cornelius has left the company, following a restructure which has resulted in the firm integrating its Watch (media) and Buy (consumer purchase behavior) divisions under the leadership of former MD, Pacific, Chris Percy. >> More View all related news items

What's Included?


	Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).

EDITORIAL - Google: Guest or Gatecrasher?

The news this month that Google is partnering with industry association IAB Europe - and using TNS data - to launch a complex consumer information product for agencies and advertisers is the latest in a long line of announcements and rumours concerning the search giant�s involvement in research and analysis.

FEATURES

Rebooting the Online Ad Metric - by Matthew Dodd - VP Research & Analytics, EMEA, Nielsen Online.

Measuring Your Digital Marketing Campaign - by Jascha Kaykas-Wolff - VP of Marketing, Webtrends.

The Dawn of Hybrid Audience Measurement by Dr. Magid Abraham - President and CEO of comScore.

CURRENT JOBS IN THIS SECTOR

Director Media and Advertising Analytics New York
Research Executive Audience Data London
Global Analytics Manager, Clientside London
Senior Intelligence Analyst, Telecoms - Leader in Market Intelligence (TMT) Singapore
Director, Global Communications - NM Incite New York
Statistician - Econometrics Sydney
Advanced Analytics Consultant Central London
Client Service Manager � Online Media London

>> View all jobs on MrWeb

FEATURED SUPPLIERS

comScore, Inc.

comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

WebTrends Inc

We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online

Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com

ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.

Web Traffic Monitoring

RECENT NEWS ITEMS