Fastuna Brings in Clientside Researcher as Europe MD

In London, automated online MR platform Fastuna has hired corporate researcher Maria Soroka as Managing Director for Europe.

Launched two years ago and headquartered in the Latvian capital Riga, Fastuna has developed proprietary solutions to test creative ideas and ad materials with consumers. Users can choose the best ad message, verify the potential of an ad visual or video, and pre-test a new product or service idea. A study can be launched within minutes, with results available within 24 hours.

Soroka (pictured) joins after nearly nine years at Kimberly-Clark, most recently serving as EMEA Insights Lead, heading up consumer research and delivering insight for the for Intimate Care and Household Care categories. Prior to this she worked for Accenture as Manager, Marketing Sciences; and she spent a decade at Research International, latterly as Account Director and Strategic Partner for major international companies.

In her new role, Soroka is tasked with helping the Fastuna team promote their platform in the UK and Europe. Explaining why she is excited about the product, Soroka said: 'Because it gives you confidence in decision making. Because it condenses years and years of market research experience into a very simple, easy to use tool. Because it empowers agile, multi-functional teams to make validated decisions in real time'.

Web site: www.fastuna.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.