Cardlytics Adds Two to US Leadership Team

US-headquartered purchase intelligence platform Cardlytics has appointed Jared Luskin as Senior Vice President for Growth Verticals, while John Hider joins as Vice President of Grocery Ad Partnerships.

Cardlytics, which is based in Atlanta, Georgia and also has operations in the UK and India, partners with more than 2,000 financial institutions to run banking rewards programs promoting customer loyalty. In turn, it uses data from this to analyse where and when consumers spend their money, feeding anonymised insights to marketers for measurement and targeting purposes.

Luskin re-joins the firm after a year running his own sales consulting business. For the seven years before this, he led Cardlytics' retail, channel, and agency partnerships, helping drive the groundwork for the company's early vertical sales efforts. Prior to this, he spent six years at Yahoo!, overseeing sales and business development for data feed-based advertising programs, having begun his digital advertising career in sales and business development at Overture Services and AltaVista. Hider joins with more than 25 years' experience in sales and management, and most recently worked at personalized, digital grocery rewards program provider SavingStar as VP of Partner Management. Earlier, he held marketing and sales positions at Upromise, Catalina Marketing, and The Kroger Company.

In his new role, Luskin will develop and expand advertising partnerships and product offerings across the eCommerce / direct-to-consumer, grocery, travel, and entertainment verticals; while Hider will establish and develop new and existing relationships within Cardlytics' grocery business clientd. Commenting on the news, COO and co-founder Lynne Laube said: 'Cardlytics is focused on attracting high-quality leaders who are committed to driving incremental and measurable sales for our advertisers. We're pleased to welcome Jared to the Cardlytics family to drive the strategy for these important new growth verticals, and to have John's expertise to further advance our thriving grocery vertical.'

Web site: www.cardlytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.