Brand Effect Fuels Phoenix Expansion

Global ad and brand researcher Phoenix Marketing International has opened new offices in Florida and New York. The company is growing its team following the recent acquisition of Nielsen's Brand Effect solution in early 2018.

The company was founded in 1999 and now boasts more than 400 employees across seven offices in the US, plus Hamburg, London, Shanghai and Mexico City. Last year, it acquired Nielsen's TV Brand Effect (TVBE) assets, making it one of the country's largest ad and brand performance measurement firms.

The 13,000+ square foot New York office will be home to the locally based Brand Effect team, as well as a number of existing Phoenix team members. The 25,000 square foot Florida office is in Oldsmar, just outside Tampa and will house the firm's global data collection and technology hub including ad logging specialists, show and ad survey writers, software developers and the Phoenix Customer Experience team.

Chairman and CEO Allen R. DeCotiis (pictured) comments: 'New York City is one of the largest business markets in the US. This new office will allow our combined team of experts to provide exceptional client partner consultative support and showcase Phoenix MI becoming a leader in technological innovation'. Paul Kultgen, EVP Marketing Performance, says the new offices 'reflect the expansion created by the incredibly unique value that our combined Phoenix and Brand Effect teams have to offer our clients'.

Web site: www.phoenixmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.