Foxtel Names Chief Data and Analytics Officer

In Australia, News Corp-owned TV station Foxtel has appointed Jane Eastgate as Chief Data and Analytics Officer.

Eastgate (pictured) joins after fifteen years at Australian retail giant Coles Group, latterly as Head of Analytics for loyalty program flybuys, operated by Wesfarmers whose main retail outlets include Coles Supermarkets, Coles Express, Kmart and Liquorland. This role involved personalising the customer shopping experience through offers and direct customer outreach. She began her career in customer analytics for Nielsen's Homescan consumer panel service, before joining PwC as a retail management consultant.

At Foxtel, Eastgate is tasked with exploring customer insights and data analytics to help the firm 'optimise subscriber benefits while maximising business outcomes'. She is also charged with developing the Multi-Channel Network's (MCN) data and analytics function, and leading research and analytics for its Multiview insights platform. Working in collaboration with the Advanced Advertising team, Eastgate will build longer-term data partnerships with clients to help them engage and reach audiences.

MCN Chief Exec Mark Frain comments: 'The work Jane and the team are building will further amplify MCN's ability to provide powerful data connectivity to our agency partners and advertisers. Jane brings a wealth of experience in strategic data transformation that will not only optimise the subscriber experience, but will also provide commercial opportunities from insight to ROI. We're thrilled to have an executive of Jane's calibre working across the MCN network'.

Web site: www.foxtel.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.