Integer Group Launches Retail Experience Practice

Omnicom subsidiary The Integer Group has launched Sky Bench, a 'retail experience design consultancy' combining online and off-line expertise, with services including shopper journey tracking and planning, retail CX audits and mapping, and venue and space analytics.

The new practice is led by Kevin Paul, who is also SVP, Director of Store Environments for The Integer Group; and is described as 'an agile resource for brands looking to solve modern-day retail design challenges with customer-centric, culturally-responsive and authentic retail experiences'. Sky Bench taps The Integer Group's shopper marketing and retail innovation expertise, and its offer also includes new store concept development; store fleet modernization; design of kiosks, pop-up stores and stores-within-stores; and experience feedback collection.

Paul comments: 'Our mission is to ensure that brands are competitive and future-proofed to win in the new retail environment... We are able to deliver impact and sustainable advantage for our clients' brands by unifying online and offline customer experiences through modern retail design and store intelligence collection methods'. Ellen Cook, Sky Bench Advisor and President, The Integer Group Dallas and Los Angeles, says all retailers must simultaneously develop their online and off-line channels, but the majority of retail design firms today focus only on one side. 'Sky Bench is building a new way forward for retailers' she says, 'by bridging the gap between traditional firms focused on physical spaces and the surge of digital experience agencies that specifically aim to impact online journeys'.

The Integer Group has more than 1,100 associates in 25 offices on six continents. Web sites are at www.integer.com and www.skybenchdesign.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.