B2B International Hires for New APAC Growth Role

Full-service business-to-business MR company B2B International has hired Silvia Leiva for a newly created role, APAC Regional Insights and Business Growth Director, based in Singapore.

The Dentsu Aegis-owned firm has offices in Manchester, London, Dusseldorf, New York, Chicago, Singapore, Shanghai and Beijing. It is part of B2B marketing network gyro, and its services include branding research and competitive intelligence, employee surveys, customer experience/VoC, decision journey research, and product / pricing and value analysis.

Leiva (pictured) joins from sister agency Carat, where she served as Insights and Strategy Director for the APAC region. Earlier, she worked for Kantar Millward Brown as Media Lead and Quantitative Market Research Account Manager; and for Omnicom Media Group's communications planning and media buying network PHD, where she was oversaw the Research Responsible division.

In her new role, Leiva will focus on growing B2B International's APAC business, covering Singapore, Hong Kong, China, Japan, South Korea, Australia and New Zealand. She reports to CEO Matthew Harrison; Business Development Director Conor Wilcock; and Stephanie Teow, Senior Research Manager & Head of Asia Pacific.

Commenting on the appointment, Harrison said: 'Silvia's international experience in market research means she knows what clients - and prospects - want to achieve, what keeps them awake at night and ultimately how we can best serve them, with tailored projects and actionable insights. With her focusing on business growth we can take B2B International's APAC operations onto the next level, in what is a very exciting time for our company'.

Web site: www.b2binternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.