Eyeota Adds Two to New York Team

In New York, local audience data specialist Eyeota has appointed former Kantar VP Chris Suh as SVP of Corporate Development and Strategy, while former Criteo exec Don Lee joins as Vice President of Global Platforms.

Eyeota offers access to an audience technology platform through which marketers, data owners and research companies can access data to understand customers and enhance their marketing strategies. Last year, the firm raised $12.5m in a Series B round of funding, part of which it is using to support product development and expand its team.

Suh joins after four years at Kantar as VP Corporate Development, responsible for sourcing, evaluating and executing acquisitions, joint ventures, minority investments and partnerships. Before this, he worked for Kantar parent company WPP as Senior Manager, Corporate Development (M&A and venture investments). At Eyeota, Suh will help support initiatives to drive the company's growth, business development, acquisitions and capital raising.

Lee worked most recently at ad targeting and retargeting specialist Criteo, before which he served as Partner Management for Oracle Data Cloud, Account Director for Razorfish Health, and Manager, Consumer and Product Insights at Yahoo! In his new role, Lee will work with partners to develop data strategies based on trends and future growth areas.

Commenting on the appointments, CEO and co-founder Kevin Tan said: 'As Eyeota sustains its impressive growth trajectory, with compounded growth exceeding 75% over the past five years, our newest team members will help guide strategy and successfully execute against it. Chris and Don both add unique and complementary perspectives to our team in their respective fields that will be invaluable to the entire Eyeota team as we continue our expansion in the US market as well as on the world stage'.

Web site: www.eyeota.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.