MayoSeitz Media Promotes Yansick to SVP Role

US-based data-driven media strategy agency MayoSeitz Media has promoted Adam Yansick to the role of Senior Vice President, Director Media & Analytics.

MayoSeitz is headquartered in Blue Bell, PA, and provides a custom analytics solution to help clients understand how media is impacting business and identify improvements in media plans. Services include media mix modeling, channel impact and audience insights.

Yansick (pictured) re-joined the firm a year ago as VP, Director of Media Strategy and Analytics, after working at Clear Channel Outdoor as Regional Marketing Leader. Earlier, he was Comcast Spotlight's Director of Research, having previously spent more than fourteen years at MayoSeitz, where he latterly served as VP of Strategic Communications, leading the expansion of the agency's research resources to include new tools to help measure digital media, social media and advanced demographic and lifestyle information.

In his new role, Yansick oversees the Analytics group, in addition to leading several of the agency's largest accounts. Ray Mayo, co-founder and Managing Director, comments: 'Adam was one of the cornerstones of the agency in its early years, and contributed to our early success. Every client benefited by his work and focus on their success'.

Web site: www.mayoseitzmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.