Pollinate Opens Canberra Office

Independently-owned Sydney research and brand strategy consultancy Pollinate has opened a new office in Canberra, where it has promoted Garrett Tyler Parker to the role of Managing Director.

Founded in 2003, Pollinate uses a range of services including brand strategy, ideation and innovation, stakeholder engagement and customer experience consultancy. In February, the firm opened an office in Melbourne, where it appointed former GfK, Nielsen Online and LRW exec Allan Dib as MD.

Tyler Parker (pictured) joined the company six years ago as an Account Manager in Sydney, and most recently worked there as Research Director, having previously been the firm's Head of Quantitative Research. Earlier, he worked for Ipsos ASI as Senior Account Executive in Australia, after a spell as an Account Executive in Thailand. He has a range of methodological and category experience, having worked across sectors including with clients from the Federal Government, Indigenous communities, private sector investment, fast moving consumer goods (FMCG) and professional associations.

CEO Howard Parry-Husbands comments: 'We have been working with clients in Canberra for a few years - both government and non-government clients. We knew that clients from Canberra had a different way of working and that is why we had a dedicated team in Sydney working on their business. But the time has come for us to open an office in Canberra so we can be closer to clients'.

Web site: www.pollinate.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.