Data Plus Math Names Product VP

Boston, MA-based media measurement company Data Plus Math has appointed Joran Lawrence as Vice President of Product.

Lawrence (pictured) joins with nearly twenty years' digital advertising experience. Most recently, he worked at Verizon Media as VP of Product Management, leading the team responsible for monetizing data across all ad platforms. Prior to this he was VP of Product Management at Millennial Media, overseeing a team of product managers and engineers to deliver the firm's mobile audience targeting and measurement solution; and he was Director of Product Management at Jumptap, where he helped lead efforts to bring data-driven audience targeting to mobile.

In his new role, Lawrence will work with founders John Hoctor and Matthew Emans on new products aiming to help transform the way adverting media is measured and transacted. CEO John Hoctor comments: 'Joran's experience within the data-driven digital advertising space, specifically with cross-device measurement, will be a valuable asset for our goal of standardizing attribution across the whole media ecosystem. We are excited to have him on the team'.

Web site: www.dataplusmath.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.