Ad Research Software Firm SQAD Names New CRO

In New York, advertising research, analytics and media planning software firm SQAD has appointed Mark D'Andrea as Chief Revenue Officer. He takes over from Debra Meyer, who is leaving to 'pursue new opportunities' after four years in the role.

D'Andrea (pictured) joins from digital ad management platform Sizmek, where he served as SVP Sales, North America. Earlier, he was VP at predictive marketing software company Rocket Fuel (acquired by Sizmek in 2017), where he helped establish the company's [x+1] audience targeting DSP and DMP. He has also served as SVP of Marketing and Business Development for social media engagement app Engage121.

CEO Marc Krigsman comments: 'Mark brings a strong digital background and deep organizational knowledge in sales, product management and marketing that will serve SQAD well as we enhance our position in the digital economy and prepare for our next stage of growth. Deb has played a significant role in helping us achieve the leadership position we enjoy today. We thank her for her service and wish her well in her new endeavors'.

Web site: www.sqad.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.