MESH Experience Appoints US MD

Insight and analytics company MESH Experience has hired Dana DiGregorio as Managing Director leading the US unit for Vertical Subscription Studies.

MESH helps clients plan and direct their marketing investment, using a combination of a proprietary 'Experience Driven Marketing' approach and its Real-time Experience Tracking methodology. The firm has offices in London, New York and São Paulo.

DiGregorio joins from Nielsen where she spent six and a half years, most recently as a VP leading the Opinion Quest business unit. Earlier she was an Account Manager and Senior Project Manager at Harris Interactive.

She begins her new role with work on extending the UK Retail Banking Study to the North American market.

MESH Experience founder and CEO Fiona Blades comments: 'I'm delighted Dana is joining us and I know our clients will benefit from her combining her insider's knowledge of the market research landscape and her experience uncovering impactful and actionable insights'.

The company is on the web at www.meshexperience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.