Kelton Brings In Brand Insights and Strategy Specialist

In New York, consumer insights and strategy consultancy Kelton Global has appointed Amy Rogoff Dunn as Partner, Insights and Strategy.

LRW Group-owned Kelton Global, which is headquartered in Playa Vista, LA, with additional offices in New York and Chicago, offers a suite of insight tools and expertise in qual and quant research, design, strategy, branding, cultural insights and communications. Dunn joins after founding boutique brand consultancy Story & Verse. She began her career as a Business Analyst at McKinsey and Company, before joining Ogilvy and Mather as AD, Marketing Strategy. More recently, she worked for brand consultancy The Gild as Executive Director in New York, and she held senior roles at Sterling Brands and Redscout.

In her new position, Dunn will focus on expanding the company's brand strategy and insights capabilities. Kelton President and co-founder Gareth Schweitzer comments: 'Kelton has collaborated with Amy on several client projects, and we quickly saw an exciting link between Amy's personality, passion and experience. We're excited about her rigor, reach of thinking, and admire her hustler's mentality. Amy's category expertise in food & beverage, beauty, media and entertainment, fashion and retail is also a perfect fit.'

Web site: www.keltonglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.