Cello Health Opens Berlin Office

UK-based advisory group Cello Health has opened an office in Berlin, where it has appointed Heike Tombrink as Regional Director, Head of Cello Health Insight Germany; and Matthias Heurich as Regional Director, supporting Digital Innovation.

Cello Health offers marketing research and customer insight, strategic consulting, and communications services to pharma, biotech and health sector clients. Earlier this year, the group's data collection and analysis unit Kudos Research opened a telephone unit in Berlin, led by Divisional Director Volker Balk.

Tombrink joins Cello Health Insight with more than twenty years' experience as a market research consultant. As well as having previously worked for pharma, medical supplies and medtech companies, she spent sixteen years at GfK, latterly as Strategic Account Director and earlier as a Senior Research Manager and team lead. Heurich joins from AI company Symanto, which he joined in 2015 as Director of Consumer Insights, moving more recently to Business Developer. Before this, he spent eight years at GfK, latterly as Account Director, Health. In his new position, Heurich's main focus is on large-scale quant studies and advanced analytics.

Jane Shirley, CEO Cello Health Europe, comments: 'Opening in mainland Europe will bring with it a number of benefits, and is a key part of our overall strategy. This is an important first step in providing additional on the ground support for our current European clients, and also accessing a wider talent pool as we grow'.

Web site: www.cellohealth.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.