Ipsos Hires Market and Brand Strategy Leader

Ipsos has appointed former Kantar exec Chris Murphy as President, Market Strategy and Understanding, leading its business focused on product development and activation.

Murphy brings more than 25 years' experience in brand building, analytics and insights, most recently from Kantar North America where he was Chief Client Officer. Earlier he was President of Millward Brown Analytics - which housed the Marketing Science and MaPS teams - and Managing Partner of the Market Sciences & Innovation Group. Before this he led Corporate Brand Strategy / Implementation and Insights & Analytics at Verizon, after spells supply side at MARC Research and US West. He holds a BA in economics from Furman University and a Masters in Marketing Research from the University of Georgia, where he is on the Executive Board.

Ipsos Global Deputy CEO and North America CEO Pierre Le Manh comments: 'As part of our mission to provide a total understanding of people, markets, and societies, we are investing in further developing our market and brand strategy practice, with specialized research and advisory teams in key markets. I am delighted to welcome Chris, with his well-known client orientation and world-class knowledge of the space, into this key leadership position'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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