Symmetric Names Ellen Pieper Chief Revenue Officer

In the US, sample provider Symmetric has promoted SVP Ellen Pieper to the role of Chief Revenue Officer, responsible for client strategy as well as revenue management and forecasting.

Set up in 2016 by MR and consulting firm Decision Analyst, Symmetric provides sampling, programming and scripting services, and advanced fraud-detection systems. The firm uses technology to create and manage its panels.

Pieper (pictured) joined in 2017 after nearly seven years at WPP-owned Lightspeed GMI, where she latterly served as Account Executive, having previously been the firm's Client Operations Coordinator. At Lightspeed she helped foster client relationships and acted as a liaison to the company's partner. She currently serves on the Board of Directors of the Master of Science in Marketing Research (MSMR) program at the University of Texas at Arlington; she is President-Elect of the Southwest Chapter of the Insights Association; and is a member of the Women in Research (WIRe) association.

Web site: www.symmetricsampling.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.