Two Senior Hires for Shopper Intelligence Firm Catalina

In the US, shopper intelligence specialist Catalina has appointed West Naze as Senior Vice President, US Digital Sales, while Brian Dunphy has been promoted to Senior Vice President, Digital Business & Strategic Partnerships.

From its headquarters in St. Petersburg, FL, and operations in the US, Europe, Latin America and Japan, Catalina offers access to a shopper history database, which is used by CPG brands to target consumers with behavior-based messages at appropriate times, via mobile, online and in-store channels. Naze joins with more than 30 years' sales and leadership experience in roles at P&G, Bayer, SC Johnson, Hershey, Kellogg's, and Kraft-Heinz. He previously held several leadership positions for News America Marketing and, most recently, served as Eyeview's VP & Head of Industry - CPG, Shopper Marketing & Retail.

Commenting on the appointment, Tom Corley, Global Chief Revenue Officer, said: 'West is passionate about developing high-performing teams and building mutually beneficial customer relationships in traditional CPG and digital environments. In addition to leading our digital sales team, he will train and mentor our senior sales leaders on the digital landscape to ensure we are well-positioned to take advantage of the opportunity in front of us,'

Separately, Dunphy moves into his new role after most recently serving as VP, General Manager, Digital Advertising & Promotions, overseeing the firm's BuyerVision managed service offering and the launch of its programmatic self-service offering. In his new role, Dunphy is responsible for strategy and partnership development, to increase the reach of the company's data services across digital platforms. He reports to Kevin Hunter, Chief Product Officer & Head of Innovation, who comments: 'Brian has been playing a key role in developing our programmatic, go-to-market approach which will soon roll out. He and his team will both manage our existing partnerships and build relationships with new partners to continuously enhance Catalina's product offerings and capabilities.'

Web site: www.catalina.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.