Data Platform Panoramic Launches Out of Stealth

Enterprise SaaS company Panoramic has raised $35m in funding, as it launches a new marketing intelligence platform designed to simplify the data collection process, automate visualizations and foster collaboration through a single location.

Panoramic has been launched by entrepreneurs Peter Muzzonigro, Johnny Wong and Bryan Baum, and aims to help clients handle and make sense of ever-increasing volumes of consumer data. According to the three, the platform aims to simplify the complexity of data collection and automatically create custom visualizations that enable users to focus on creative strategy rather than manual collection.

A 'Collaboration' chat feature is also available to eliminate the manual process of exporting, attaching and sending reports to various groups. The platform models, maps and organizes information and displays it in pre-configured visualizations, using raw data from marketers' most valued channels.

New funding comes from investors including Affinity Group, and will be used to grow existing markets, expand brand and agency partnerships, and continue to invest in AI-powered marketing analytics solutions. Muzzonigro comments: 'We've spent years working with the best marketers in every vertical to develop this platform, learning early on that they simply weren't getting what they needed from existing solutions. Marketers were expected to map and model their own data - effectively needing to understand how to code to understand the value of their data. Panoramic solves that problem by providing marketers with a specially built platform that requires no coding and allows time-to-value to occur in days or weeks versus months'.

Web site: www.panoramichq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.