New Leader for Nepa USA Inc.

Brand tracking and consumer science firm Nepa AB has appointed Erik Enecker as MD of its US subsidiary, starting this Friday and taking over from Ken Peterson, who leaves the company.

Headquartered in Stockholm and with local presence in Helsinki, Oslo, Copenhagen, London, Mumbai, New York, Miami and Denver, Nepa uses a hybrid of proprietary technology and expert local services, combining consumer feedback and behavioural data to help clients in more than 50 countries optimize customer experience and marketing investments. The company has been publicly traded at the Nasdaq First North Growth Market since 2016.

Enecker has held a number of senior roles at Nepa since 2016, most recently Chief Product Officer for Nepa USA, leading expansion in the country from the Miami office. For the last four and a half years he has also served as Managing Partner at 7C Ventures, an advisory and funding business for early stage tech companies. Earlier he was CEO of CustCap, another venture firm; and he worked in leadership roles in other analytics and consulting start-ups.

Group CEO Fredrik Östgren comments: 'It feels great to appoint Erik, who has showed a tremendous ability to run Nepa in Miami, to the new MD of our subsidiary in the USA. Our assessment is that this change will bring us closer to profitability in the US market, and at the same time provide the right conditions for continuing growth'.

Web site: www.nepa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.