Mobile Measurement Firm Adjust Expands in UK

Mobile measurement and fraud prevention specialist Adjust has expanded its UK team with the appointment of Andy Chandler as General Manager UK & Ireland, and Isabel Ferreira as Sales Director. Both will be based in the firm's London office.

Founded in Berlin in 2012, Adjust provides analytics and measurement for more than 28,000 mobile apps worldwide, as well as fraud prevention and cyber security solutions. In the summer, the company raised $227m in a new round of funding, which it is using to further develop its product suite and to expand its presence in new and existing regions.

Chandler joins with more than seventeen years' experience in the ad tech industry, having previously worked at Amazon, Microsoft and Telegraph Media Group. More recently, he was VP EMEA at mobile ad platform Tapjoy. In his new role, he will focus on expanding Adjust's UK and Ireland market, as the company further invests in the region.

Ferreira has nearly a decade's experience in app marketing in London, and joins from analytics platform Appsumer, where she latterly served as Sales Director of Gaming, responsible for developing the firm's footprint in EMEA. She will now be responsible for developing the company's client base in the region.

co-founder and CEO Christian Henschel says of the appointments: 'Since launching Adjust in the UK in 2013, we've gone from strength to strength - and we now work with some of the region's most exciting brands. Andy and Isabel's combined experience in tech, app marketing and SaaS are hugely complimentary, and will be invaluable as we expand on our next period of growth in the UK and Ireland'.

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.