Redblue Names Managing Director

In London, qual-quant research and strategy consultancy Redblue has appointed Tom Scrimgour in the new role of Managing Director.

Founded in 2007 by partners Lindsey Greig, Joel Roach and Greg Sill, Redblue focuses on helping clients tackle challenges across the marketing mix - from finding market opportunities to optimising propositions that will best unlock growth. The company specialises in media, advertising, brand and customer satisfaction research and consulting. Scrimgour (pictured) joins after more than five years as a Director at Populus, before which he was at MRops - acquired by SSI in 2105, and now part of Dynata. Earlier, he worked for Kantar TNS.

The founders said in a statement: 'We're delighted to have Tom joining us. His appointment will help us accelerate our growth plans and ensure we're structured in the right way to continue delivering exceptional work to our clients'.

Web site: www.redblue.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.