OzTAM Adds Staff and Promotes Internally

Expanding Australian television audience measurement body OzTAM has hired Alan Heng as its first Technical Services Manager; while Mitchell Woods joins in the newly created position of Product Manager. In addition, two members of the team have been promoted.

OzTAM is the country's official source of TV audience measurement, covering the five metropolitan markets plus subscription television nationwide. Heng joins from ad company Connected Digital, where he served as Tech/Performance Lead; having previously worked in programmatic partnerships, strategy and ad operations roles at firms including Freewheel, SBS, Xaxis, AD2ONE and Sensis MediaSmart. In his new position, he will support the development and delivery of OzTAM's core services: linear TV audience measurement (TAM); Video Player Measurement (VPM, for Internet-delivered broadcast [BVOD] content); and the forthcoming launch of Virtual Australia, or VOZ - the foundation of the country's new Total TV reporting standard. He reports to Director of Technical Services, Sylvano Lucchetti.

Woods previously held product management strategies, solutions and partnerships positions in digital media, ad tech, streaming and software development - most recently at Switch Media, where he was Senior Account Manager. Before that, he held account management, sales and marketing roles at Nine Digital and Universal Music Australia. At OzTAM, Woods supports VPM and VOZ product marketing, user interface, and product specification and development, reporting to Adrian Vasile. Vasile's title changes to General Manager, Products and his role widens to encompass product strategy, new product development and stakeholder communications.

Lillian Zrim also takes on additional responsibilities as Research and Marketing Manager, working across the team to support the rollout and marketing of VOZ, in addition to her roles in research and business development, in which she works alongside Research and Business Development Manager, Jacinta Mutukisna. Vasile, Lucchetti, Zrim and Mutukisna report to OzTAM CEO Doug Peiffer, who comments: 'OzTAM is enhancing the team as our service expands - notably with the introduction of daily audience data for BVOD services, and as we work towards the introduction of VOZ Total TV reporting in Q1 2020. We welcome Mitchell and Alan to OzTAM and congratulate Adrian and Lillian on their well-deserved promotions'.

Web site: www.oztam.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.